Absolutely thrilled to announce our exciting collaboration with Viyella Fabrics, a renowned British textile manufacturer known for its natural quality and timeless designs. This partnership brings together two brands that share a deep commitment to craftsmanship and a dedication to providing our customers with the finest shirting fabrics available.
I've always been motivated to source the best traditional materials from around the world and have wanted to collaborate with British heritage brand Viyella for a long time. We knew that these fabrics would be the perfect complement to our own collection of premium shirting materials.
The first collaboration collection launches next Friday 8.12.2023 consisting of:
Wigham Viyella leisure shirt
Hemsworth Viyella Button-Down shirt
King Viyella button-Down shirt
Rowan Viyella leisure shirt
Simpson Viyella leisure shirt
This collection is super limited. Only a handful of each style will be available, don't miss out!
Viyella Fabrics has a rich history dating back to 1784. The company is renowned for its innovative use of natural fibres, such as cotton and wool, to create fabrics that are both comfortable and durable. Their fabrics have been worn in every environment from expeditions to workshops, up mountains and under the sea. Being suitable for anything, is testament to the practicality and timeless quality we look for in choosing our fabric.
The versatility and durability inspired a photoshoot that reflected our passion for craftsmanship.
Set builder Tristan Hemsworth wears the Hemsworth Viyella Button-Down shirt. Photography by Alex Natt
Window cleaner Mick King wears the King Viyella Button-Down shirt. Photography by Alex Natt
Barista Hallam Rowan wears the Rowan Viyella leisure shirt. Photography by Alex Natt
Artist Craig Simpson wears the Simpson Viyella leisure shirt. Photography by Alex Natt
Shirtmaker Jake Wigham wears the Wigham Viyella leisure shirt. Photography by Alex Natt
Exceptional quality: Viyella fabrics are known for their luxurious texture and durability.
Natural temperature regulation: Viyella's cloths are 80% Cotton and 20% Wool, designed to "stay cool when its hot, and warm when its not"
Suitable for city and country: We've carefully curated a selection of Viyella's finest shirting fabrics, so you're sure to find the perfect one for your needs.
We're excited to see what the future holds for our collaboration with Viyella Fabrics. We're committed to providing our customers with the finest shirting fabrics available, and we believe that Viyella fabrics are the perfect complement to our own collection.
About Viyella Fabrics
Founded in 1784, Viyella is one of the UK's oldest clothing manufacturers. Beginning life as one of the world’s first branded fabrics (a mix of wool and cotton), it evolved into a men’s and women’s clothing brand, synonymous with exquisitely crafted fabrics and classic tailoring designed to last.
Viyella have made some interesting advertorials over the last couple 100+ years that make for a great reference of art movements. This really reflects how the brand has remained a timeless part of culture. This inspired our good friend Josh Fox to design recreate one of the iconic midcentury ads for the Jake's brand. What poster would you like to see reimagined?
As usual we are working as hard as we can to get everyones order out in a nice and swift fashion, we have appreciated every new and old collector of Jake's shirts since our last update. We haven't been able to get the release of this collection out until now so orders won't be dispatched until the new year. We always appreciate how much our customers understand the time and craftsmanship that goes in to each product.
There's also some exciting news coming up pretty soon, so we hope to share before we all get caught up in the whirlwind of the Christmas holidays.